A Russian company has developed software it says can disrupt and prevent
people from downloading pirated content.
Pirate Pay has been backed by Microsoft and has so far worked with Walt
Disney Studios and Sony Pictures to stop "thousands" of downloads.
The tool poses as real bit torrent users but then "confuses"
peer-to-peer networks, causing disconnections.
Critics argue that the method will be ineffective in the long term.
The entertainment industry claims that the downloading of pirated
material costs copyright holders billions of pounds in lost revenue every year.
Last month, the British Phonographic Industry won a court battle to
force UK internet service providers to block its customers from accessing
high-profile piracy site The Pirate Bay.
However, the true extent of the financial impact is strongly questioned
by internet rights campaigners.
Swamping
Bit torrent blog Torrent Freak
reported that Pirate Pay began life as traffic
management software for internet service providers.
From here they discovered it could be used to swamp peer-to-peer
networks - which are used to share the files - with false information.
"After creating the prototype, we realised we could more generally
prevent files from being downloaded, which meant that the program had great
promise in combating the spread of pirated content," said Andrei Klimenko,
the company's chief executive, in an interview with Russia Beyond
the Headlines.
The technology has received high-profile praise from the president of
Microsoft Russia - Pirate Pay was awarded one million rubles (£62,000,
$100,000) from a seed investment fund set up by the company behind Windows.
A recent campaign saw Pirate Pay "protect" recent Russian film
Vysotsky. Thanks to God, I am Alive, made by Walt Disney Studios.
Pirate Pay said it blocked 44,845 attempted illegal downloads of the
film.
However, as the Torrent Freak blog pointed out, the blocked downloaders
might have simply just tried again later.
'Social issues'
Although exact details on how the system operates are not known outside
of the company, security researcher Richard Clayton from the University of
Cambridge told the BBC it was a process that could work, if only in the short
term.
"If you flood the network with lots of lies, then you will be short
of real things.
"[But] the networks are robust about this in the long term because
you will say to your peer 'please give me this data', and when it gives you the
data it will say 'this doesn't match' and throw it away."
Mr Clayton, who blogs about such issues, said peer-to-peer
networks would eventually adapt, sharing information about "bogus"
peers such as those reportedly utilised by companies like Pirate Pay.
Mr Clayton added: "You don't solve social issues with technical
fixes.
"The social issue here is that a lot of people think that the legal
offerings are too expensive and don't provide what they want.
"Once you solve that, nobody's going to want to mess around with
complicated bits of software to get what they need."
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