NEW YORK (CNNMoney) -- Nokia is now
the world's second-largest cell phone company, ending a 14-year run at the top.
Samsung took over the top spot,
shipping 92 million cell phones in the first quarter, compared to the 83
million that Nokia shipped, according to IHS iSuppli. It was the first time
since 1998, when Nokia surpassed Motorola (MMI), that Nokia was outpaced in cell phone shipments.
Making matters worse for Nokia (NOK), S&P downgraded the Finnish company's debt rating to
"junk" on Friday. That follows Fitch's similar downgrade earlier in the week.
Nokia's decline has been a long time
in the making, with shipments sinking by nearly 30% since their peak just after
Apple's iPhone first went on sale in 2007.
Samsung's rise mirrored Nokia's fall
from grace. The South Korean company controlled just a third of Nokia's cell
phone market share in 2008, and it has been rising steadily ever since.
The overall cell phone market
includes popular smartphones like Apple's iPhone but also older and less
expensive phones that don't feature as many apps or other bells and whistles.
Apple (AAPL, Fortune 500) sold35 million iPhones in the first three months of this
year.
Nokia was the smartphone leader as
recently as a year ago, but it has since fallen to a distant third place.
But Samsung has also vaulted to near
the top in smartphones. It was in fourth place in the smartphone race a year ago,
behind Nokia, Apple and BlackBerry maker Research In Motion (RIMM). This past quarter, Samsung sold just 2 million fewer smartphones than market leader Apple,
according to IHS iSuppli.
Samsung has made a huge marketing
push, and its fast, thin and unique devices have rivaled the iPhone in design
and functionality. That has helped Samsung surpass HTC and Motorola as the
Google (GOOG,Fortune 500) Android leader over the
past year.
"It's clear that the company's
continued investments in smartphone hardware and software research and
development are paying off," said Wayne Lam, senior wireless analyst at
IHS.
Next month, Samsung is expected to
unveil the third generation of its very successful Galaxy S lineup. It has also
embraced a number of different styles and sizes of devices, including its
heavily marketed Galaxy Note tablet-smartphone hybrid, which comes with a pen.
"The company is not only cashing
in on the market's shift to smartphones, but is also succeeding in other cell
phone product categories," Lam continued. "Samsung is likely to make
further progress in market share in 2012."
Meanwhile, Nokia's transition to Microsoft's (MSFT, Fortune 500) Windows Phone is just
getting underway, and its feature phone business is stalling.
That's not surprising, since the
smartphone category is forecast to be the only part of the cell phone market to
grow this year: Global smartphone shipments are set to rise by 35% this year,
IHS iSuppli expects, while feature phones, entry-level phones and ultra
low-cost phones will all decline.
That's a problem for Nokia:
Smartphones accounted for just 14% of the company's cell phone shipments last
quarter, compared to 34% for Samsung.
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